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JOE MILLER

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We got people to show their dedication to McCoys by changing their middle name on Facebook to ‘Flavour’. The terms and conditions on Facebook meant they couldn’t change it back for sixty days.

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The Evening Standard were doing a late night edition and ran a competition to do the ads. We entered these and won.

Every year the Rich List comes out, filled with oligarchs, property tycoons and people who earn more money in a few minutes than most people do in a lifetime. The rich don’t need any more publicity. The poor do. Introducing ‘The Poor List’ in asso

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We brought to life the the fan truth that McDonald’s wraps are the tastiest and tidiest thing on the menu. ‘All Flavour. No Mess.’

We created this music video with influencer 'What Willy Cooks' about him being nuts about Crunchy Nut. It got 2 million views.

Most social videos are short. We made crisp fans watch McCoy’s go round a production line for 4 hours on Live on social media. Those with enough dedication could claim a year’s supply of McCoy’s at a random 10 second point in the video. See if you c

We got people to show their dedication to McCoys by changing their middle name on Facebook to ‘Flavour’. The terms and conditions on Facebook meant they couldn’t change it back for sixty days.

Here are some indents for CurrysPCWorld’s sponsorship of the gadget show. We got lots of people writing in wanting the products. We particularly liked this letter from Mr Lee Ostrowski, so we thought it would be rude not to write back.

I creative directed this ad for Royal charm slots.

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It was hard to put your finger on the literal changes McDonald's had made to their burgers. They're just a little more 'Mmmm!'

late night standard.jpg

The Evening Standard were doing a late night edition and ran a competition to do the ads. We entered these and won.

Every year the Rich List comes out, filled with oligarchs, property tycoons and people who earn more money in a few minutes than most people do in a lifetime. The rich don’t need any more publicity. The poor do. Introducing ‘The Poor List’ in asso

Here’s an animation we did for Mindfull mental health charity for young people. It got in the D&AD annual.

Ladbrokes wanted to advertise their roulette game, where you could bet with nothing and still win big. We did this ad with director Jim Hoskins.

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